FOR INVESTORS
Pressure-test a product bet before you commit capital.
An independent, evidence-based read on whether a product idea holds up, for private equity firms, family offices, and angels.
Talk about a deal
When investors call us
Before a deal
A target’s growth story depends on a new product. We test whether customers actually want it.
At a portfolio company
Management wants to fund a roadmap bet. We prove or disprove it before the money goes in.
For value creation
A company with no product team needs a pipeline of new ideas. We run it as a retainer.
Two to four weeks, start to readout
Frame the bet
We agree on the exact claim to test and what evidence would confirm or break it.
Test it
A focused proof of concept and market research with the people who would buy.
Deliver the readout
A clear verdict, the evidence behind it, and what it would take to build.
Independent by design
We don’t build products or take referral fees from vendors, so the verdict isn’t shaped by what comes after it.
Engagements are confidential, and we’re glad to work under your NDA.
Every engagement is a fixed fee, quoted once we’ve scoped the bet together.
Have a bet you need tested?
Talk about a deal
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