From a hunch to a build-ready spec in one quarter.

Every retainer quarter runs one full cycle. Each idea we test ends in a clear answer: build it, or don’t. Either way, you know why.

Month 1

Discover

We learn how your business makes money, who your customers are, and where they struggle. We talk to your team, review your data, and look at your market and competitors.

You get: an opportunity shortlist of three to five ideas, each with the reasoning behind it. Together we pick which to test.

Month 2

Prove

We build lightweight proofs of concept, such as prototypes, landing pages, or concierge tests, and run market validation research with real customers.

You get: the proof-of-concept artifacts and the research findings behind every conclusion.

Month 3

Decide and scope

We present a readout of what was validated, what wasn’t, and why. For each idea worth building, we write the requirements your team, a vendor, or a third party can build from.

You get: the readout deck and a requirements packet for every validated idea.

What we hold ourselves to.

Evidence over opinion

Every recommendation traces back to something we tested or measured.

“No” is a result

An invalidated idea saves you the cost of building the wrong thing.

Vendor-neutral

We don’t sell the build, so our advice isn’t shaped by it.

Built to be built

Requirements are specific enough for any capable team to start on.

Common questions

Do you build the product?

No. We find, prove, and scope. You build with your own team or any vendor you choose. and we can help you pick one, and work along side them as a separate engagement if you wish or the project demands it.

What if none of the ideas work?

Then you’ve learned it for the cost of a quarter, not a build. The next cycle starts from what we learned.

How much of our team’s time does it take?

It depends on the engagement and depth of what we are trying to find or solve. This can be uncovered post our discover call or a series of discovery calls.

Why a six-month minimum for retainer?

One cycle can be luck. Two cycles show you a pipeline you can count on.

Ready to test your next idea?

Start a conversation

Meaning, made usable.

habibinnovation.com