SERVICES

A steady pipeline of proven ideas, or one bet tested fast.

Businesses use the retainer for ongoing innovation. Investors use validation engagements before a deal or a roadmap decision.

For established businesses · Quarterly cycles · 6-month minimum

Innovation Retainer

The product team you don’t have: a full discovery-to-spec cycle every quarter, priced by how many ideas we test each cycle.

Discuss a retainer

Core

One idea taken through proof and scoping each cycle.

Best for a first engagement

Growth

Two to three ideas tested in parallel each cycle.

Best for a full roadmap

Pricing is shared after a first call, once we understand your scope.

Every cycle includes

  • Opportunity shortlist and reasoning

  • Proofs of concept and market research

  • Readout: validated, invalidated, and why

  • Requirements packet for each validated idea

A good fit if you

  • Run a profitable business in a proven market

  • Have no in-house product or innovation team

  • Want new ideas tested before you spend on them

For investors · Short Term · Fixed fee

Investor Validation

One product bet, pressure-tested with evidence, before a deal or at a portfolio company. The readout is built to stand up in due diligence.

Fixed fee, quoted once we’ve scoped the bet.

How validation works

Who we work with

Regional services

Healthcare groups

Construction and homebuilding

Professional services

Specialty manufacturing

Private equity and family offices


Not sure which fits? Let’s talk it
through.

Start a conversation

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